Analyst Predicts Less Aggressive Microtransactions In 2018
This is according to analyst Doug Creutz, who is from the investment banking firm Cowen. Creutz pointed to the backlash surrounding games like Star Wars Battlefront 2 and Destiny 2, and how this backlash has potentially harmed the earnings potential for both of those titles. “We suspect that 2018 will see a pullback on industry attempts to aggressively drive [microtransaction] growth as a result,” he said. As Creutz points out, Star Wars Battlefront 2 still has yet to reintroduce its microtransactions, meaning it has no way to cash in on the loot boxes that were meant to be a continued source of revenue for DICE and Electronic Arts....